Five Founders is produced by the North Australian Pastoral Company (NAPCO), one of Australia’s largest cattle companies. In April 2019, Five Founders became Australia’s first carbon neutral certified beef, affirming the company’s 140-year commitment to ethical and sustainable farming, through sensitive management of both land and livestock.
Carbon neutrality is Five Founders’ first step towards its long-term plan of delivering a greener future for the planet. Being ‘carbon neutral’ means carbon emissions produced by Five Founders (cattle) from paddock to plate is balanced out by funding an equivalent amount of carbon savings elsewhere in the world – as their journey to net zero continues, reducing their footprint through operational initiatives, such as implementing various renewable energy solutions, planting legume-based crops and trialing feed additives that reduce methane emission from its cattle.
From paddock to plate, Five Founders beef is the first beef product to be certified carbon neutral in Australia. Born and raised in northern Australia, free to roam across 6 million hectares of the most pristine, natural environment for 600 days and grain finished for 100 days, Five Founders has no added hormone and is distinctively juicy and tender, with a well-balanced buttery sweetness. Its beef as nature intended.
So, for all you meat lovers who are climate conscious and looking to reduce your personal impact, Five Founders beef is your guilt-free pleasure, succulent and full of flavour – savour Five Founders, a carbon-conscious choice today.
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